A campaign is a set of multilateral advertising activities designed to set campaign target first, and make careful planning to deliver the desired message within the right timeframe to the target audience.
Advertisements in TV & Radio
Advertisements in Newspapers & Magazines
Environmental Advertising
The overall strategy in this method of advertising is only to communicate with customers, the purpose of which is not to focus on a particular product and merely to demonstrate the existence of a large volume of goods.
The main purpose of these ads is to encourage customers to visit the store and search across all goods. This method helps all businesses to attract more audiences.
ATL
Above The Line
Digital Marketing
Holding an Event
It is a combination of two strategies of ATL and BTL in advertising which aims to achieve a comprehensive system for marketing and customer relationship in all possible ways. Due to the use of both ATL and BTL strategies, TTL advertising is the best way to introduce and remind brands.
ATL is very important, especially when it comes to brand reputation. This technique refers to proprietary strategies that take an advantage of both offline and online techniques to maximize product or brand growth.
In fact, it comes down to cost effective over-the-line and above-the-line advertising, creating awareness, recognition, desire, and ultimately consumer buying through mass media and direct marketing communications tools.
TTL
Through The Line
Public Relations
Direct Marketing
This method of advertising focuses on communicating with a specific group of audiences specifically, with a thorough understanding of psychology and demographics of a particular client group. So it will be faster and easier to achieve desired goal.
BTL
Below The Line
Advertisements in TV & Radio
Advertisements in Newspapers & Magazines
Environmental Advertising
ATL
Above The Line
The overall strategy in this method of advertising is only to communicate with customers, the purpose of which is not to focus on a particular product and merely to demonstrate the existence of a large volume of goods.
The main purpose of these ads is to encourage customers to visit the store and search across all goods. This method helps all businesses to attract more audiences.
Digital Marketing
Holding an Event
TTL
Through The Line
It is a combination of two strategies of ATL and BTL in advertising which aims to achieve a comprehensive system for marketing and customer relationship in all possible ways. Due to the use of both ATL and BTL strategies, TTL advertising is the best way to introduce and remind brands.
ATL is very important, especially when it comes to brand reputation. This technique refers to proprietary strategies that take an advantage of both offline and online techniques to maximize product or brand growth.
Public Relations
Direct Marketing
BTL
Below The Line
This method of advertising focuses on communicating with a specific group of audiences specifically, with a thorough understanding of psychology and demographics of a particular client group. So it will be faster and easier to achieve desired goal.
People spend several hours a day watching television. There is less media available to make this impact, though because of its high penetration rate, wide coverage and rapid results, but it must be remembered that the high costs have kept it in office.
The press has always been the focus of businesses as written media. From national newspapers distributed throughout the country to local newspapers distributed in a particular city or province.
From magazines and brochures that are distributed on a regular basis in different urban areas, from special newsletters to specialized newspapers and magazines.
Environmental advertising is undoubtedly one of the oldest forms of advertising that refers to the physical elements that are in the reach of viewers.
Event marketing is promote your product, service, organization, etc. to increase engagement with individuals. Event can be online or offline.
Events can also be sponsored or hosted. Event and promotion can be done directly or indirectly in this way.
This type of advertising involves placing a demo or sampling in crowded places such as busy shopping centers. For specific markets, such as rural markets where access to media such as television, Internet, or social media is limited, the need for marketing programs aimed at direct consumer development is increasingly felt.
360 degree campaigns are campaigns that use all media to drive a comprehensive strategy. No matter where your customers are, you will interact with them by designing these campaigns.
This Campaign is a real, targeted, consistent activity that more you increase your advertising channels, the more valuable information you will get.